Beige and brown Flossa Rug by Elsa Gullberg
A mid-Century Halv-flossa Swedish rug, probably by Elsa Gullberg (1886-1984). The contrasting yellow border having a modular pattern of rectangles and squares woven in dark brown, framing the lighter beige central panel of a brick or tiled design and a conforming pattern of darker rectangles. All knotted in textured relief and complete with hand woven tassels at either end.
Inspired by the Dresdner Werkstätte in Germany and the Weiner Werkstätte in Vienna, the interior designer Elsa Gullberg pioneered the development of techniques to weave relief-pile carpets industrially. In 1917 she began managing a brokerage agency that bought together artists and industrial companies, encouraging the use of technology while keeping with the importance of beauty and design. In 1927, she began her own textile company “Elsa Gullberg Textilier,” and worked there until 1955 when she handed over the reins to her daughter, Elsa-Maria.